Analysis
Cost per FTD benchmarks: what good looks like in 2026
Real numbers across CEX, DEX, and wallet acquisition — by region, by spend tier. Where the floor sits, where it doesn't.
12 min read
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Compliance
How MiCA reshaped KOL disclosure — and what we changed in 2026
Jurisdiction-aware disclosure templates, deal structures that survive audit, and the channels that stopped accepting risk.
9 min read
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Strategy
Bear-market crypto marketing: the moves that actually compound
Why community retention, content authority, and founder narrative outperform paid in down cycles — with data from 6 client engagements.
14 min read
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Playbook
TGE timing playbook: 30, 60, 90 days out
Backward-planned ramps for token launches — KOL waves, community ignition, listing PR — sequenced for the launch date you committed to.
11 min read
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Paid
Brave Ads vs Coinzilla vs Persona.io: who actually approves your project
Honest matrix of what gets through and what doesn't — by project type, geography, and regulatory posture.
8 min read
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Community
From 2k to 47k TG members with 18% engagement: the playbook
Ambassador structure, AMA cadence, contest mechanics, and the moderation script that filtered bots out without killing organic growth.
15 min read
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